Insights & Research

22 essays on AI strategy, multi-agent systems, and applied intelligence.

• Trust Is the Infrastructure: Inside the ANA's AI Transparency and Provenance Principles — I co-led the ANA working group behind the new AI Transparency and Provenance Principles for Marketers. My view: trust is the scarcest asset in marketing, and no single company can rebuild it alone — t
• Marketing to Agents: My Perspective in PHD × WARC's 'From Abundance to Agents' — PHD and WARC's new global study sizes the agentic transaction economy at $3.35 trillion by 2030. I was one of eight industry experts interviewed. The question that matters: what does your brand signal
• Stop Prompting. Start Briefing. — The model was never the bottleneck — the brief was. How I design what an AI sees before I ask, from Sentinel's multi-agent pipeline to Fortune 500 rollouts.
• The Scope Document Beats the Clever Prompt — Agents turned everyone into a manager. The scope document, the review checkpoint, and the stop condition now matter more than anything you type in a chat box.
• The Machine Lies Beautifully: How I Catch AI's Errors Before They Ship — Every model hallucinates — structurally, permanently. After years of daily AI review and 375+ practitioners trained, here's the five-layer review that catches it first.
• The Judgment Premium: Pricing Yourself When AI Does the Production — Value-based pricers report $96,000 median income; hourly billers, $58,000. When AI does the production, judgment is the product — here's how to price yours.
• Absent From the Answer: What Wiring My Own Site for AI Citations Taught Me About GEO — AI answers cite 2–7 sources — you're one of them or you don't exist. Field notes from wiring my own site for LLM citations: llms.txt, crawler access, JSON-LD.
• The 1:1 Marketing Playbook: A Leader's Guide to AI-Driven Hyper-Personalization at Scale — Master the strategic framework for implementing AI-driven personalization that drives 5-15% revenue increases and 10-30% marketing efficiency gains. From data unification to real-time optimization, th
• Why Every Team Needs a Rapid Visualizer — Transform your brainstorming sessions from abstract discussions to tangible prototypes in real-time. Learn how AI-powered rapid visualization is revolutionizing team creativity and eliminating the gap
• Comprehensive AI Sales Strategy Mastery: The Complete Guide to Revenue Operations Excellence — Master the four pillars of AI-driven sales operations: Revenue Operations 2025-2030, CAC Optimization, Territory Planning, and B2B Segmentation. This comprehensive guide combines cutting-edge strategi
• Case Study: AI-Powered Lead Enrichment and Pipeline Transformation — This case study examines how Mike, a strategic sales operations lead at a B2B tech company, leveraged Clay's AI-driven sales intelligence platform integrated with GPT-4 to transform his team's lead en
• Strategic Analysis: Street Interview Playbook for Google's VEO 3 — A comprehensive guide to crafting "unhinged street interview" style videos using Google's VEO 3 and Flow. From prompt engineering to character consistency, this playbook covers advanced techniques for
• Reflections from an AI Strategist: Building with Purpose — Winning 1st place at the SCSP AI+Expo Hackathon was gratifying, but what stuck with me wasn't the trophy. It was the reminder of why I do this work: AI has genuine potential to solve real problems.
• Reality Modding: From Lamps to Living Worlds — At AWE 2025's Grand Ballroom, Dr. Helen Papagiannis painted a vivid arc of immersive tech—from a humble lamp to reality you can code. A journey through AR's evolution and the future of reality design.
• Gemini XR: Google's Vision for AI-Powered Spatial Computing — Gemini XR is more than a buzzword—it's Google's vision for melding AI and spatial computing into a seamless experience. After a decade-plus of experimentation, we're finally seeing the pieces click in
• The Great Reversal: How Auki Labs is Bringing Digital Beings Into Physical Spaces — Campfires. Print presses. Screens. Each medium has let us escape into shared stories. At Auki Labs, we're taking the next step: bringing digital beings into our physical world through spatial computin
• Sentinel AI Live Demo at AI+ Expo 2025 — Just wrapped up my second year at the SCSP AI+ Expo in Washington, D.C. Struck again by the strategic depth on display—no 'if,' only 'how fast.'
• Model Context Protocol (MCP): Why the Future of AI Is All About Memory — Forget tools. Forget prompts. The real unlock in AI is context—persistent, actionable, personalized. MCP is the glue that binds it all.
• Building an Interactive Voice Assistant with ElevenLabs on Replit — Learn how to create a real-time voice assistant using ElevenLabs for speech-to-text and text-to-speech, FastAPI for WebSockets, and AI models for natural conversation - all deployed on Replit.
• Mars Gentrification: An AI Filmmaking Experiment — How I created a satirical film about interplanetary real estate using only AI tools - VEO3, ChatGPT, and Claude - in just 48 hours. No actors, no sets, just prompts and creativity.
• 10 Advanced AI Optimization Techniques to Improve Model Performance — AI optimization techniques enhance model performance, reduce computational costs, and improve efficiency in production environments. This comprehensive guide explores 10 advanced strategies for optimi
• The 8-Second Scene: A Screenwriter's Masterclass on Dialogue, Pacing, and Cinematic Time — Deconstructing the fundamental question of dialogue timing in screenwriting to reveal the true anatomy of powerful scenes. This comprehensive analysis moves beyond rigid rules to explore the artistry